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Predicting the past: how big was the internet?
Ordinarily, data scientists spend a lot of time trying to predict the future. Time‑series prediction, recommendations, even next‑token‑prediction…they’ve all broadly got the same flavor. Recently, however, I came across a problem with a distinctly different taste, and I’d like to share it with you today: predicting the past. Surely predicting the past is pretty easy, right?…
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Bringing Metadata to Life at Automattic with OpenMetadata
The metadata problem at scale Automattic’s data ecosystem is large and highly interconnected: thousands of Iceberg tables and views queried via Trino, thousands of Airflow tasks producing and updating them via Spark jobs, and a growing catalogue of Looker and Superset dashboards and charts on top. Most of the information about these assets exists somewhere, scattered…
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The WooCommerce Plugin Playbook: What Successful Stores Install, and When
Most plugin advice online is opinion‑dressed‑as‑fact: a list of “top 10 must‑have WooCommerce plugins,” usually written by someone selling one of them. We looked at hundreds of WooCommerce merchants who started a store in the past 12 months, and found a clear four‑phase pattern. At the same four points in their growth, stores reach for…
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Data Talks & Conferences Recommended by Automatticians
This post highlights specific data conferences and talks recently recommended by Automatticians (employees at Automattic). Staying informed is key in the fast-evolving field of data science. At Automattic, we value continuous learning and regularly attend conferences and talks that advance our understanding and skills. This post shares a curated list of events and talks that…
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From Support to Data Science and Analytics: My Journey at Automattic
“Is it possible to transform a role in customer support into a data science career?” This question, which once seemed like a distant dream, became my career blueprint at Automattic. This post describes the journey to a data wrangler in a tale of continuous evolution, learning, and adaptation.
