A Brand Image Analysis of WordPress and Automattic on Twitter

As a data scientist, I spend a lot of time analyzing how our users interact with WordPress.com. However, WordPress.com isn’t the only place to gain insight into how people use and talk about our services. Many WordPress.org and WordPress.com discussions take place on social media. Analyzing these discussions can help us understand what our users are … Continue reading A Brand Image Analysis of WordPress and Automattic on Twitter

Evolution of a Plot: Better Data Visualization, One Step at a Time

The goal of data visualization is to transform numbers into insights. However, default data visualization output often disappoints. Sometimes, the graph shows irrelevant data or misses important aspects; sometimes, the graph lacks context; sometimes, it’s difficult to read. Often, data practitioners “feel” that something isn’t right with the graph, but cannot pinpoint the problem. In … Continue reading Evolution of a Plot: Better Data Visualization, One Step at a Time