Marketing Analytics


  • A Brand Image Analysis of WordPress and Automattic on Twitter

    As a data scientist, I spend a lot of time analyzing how our users interact with WordPress.com. However, WordPress.com isn’t the only place to gain insight into how people use and talk about our services. Many WordPress.org and WordPress.com discussions take place on social media. Analyzing these discussions can help us understand what our users are…

  • Data for nothing and bytes for free

    WordPress.com is a freemium service, meaning that our awesome blogging platform is provided for free to everyone, and we make money by selling upgrades. We process thousands of user purchases each week and you might expect that we know a lot about our customers. The truth is, we are still learning. In this post, we…