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Using ML for Campaign Optimization: Our Journey to Marketing Science at Automattic
Demet on using pipe to segment and study how users respond to marketing email campaigns.
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This Week in Data Reading: Project Estimation, Abandoning Significance, and Video Games.
This week, Rob suggests using statistics to help you plan your next project, Carly shares some surprising use cases for artificial intelligence, and Boris imagines a world without significance testing.
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Do New Year’s Resolutions Work? Data Suggests They Do!
Do blogs started as New Year’s resolutions have staying power? Boris investigates.
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Data Speaker Series: Shaun Lindsay on the Data Science of Marketing
Learn how home care company Honor uses data science to aid marketing efforts.
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Easier A/B Tests with Automattic’s Own Tool, Hypotheses
Sirin Odrowski introduces you to how we run A/B tests at Automattic using a tool we built called Hypotheses.
Data for Breakfast 