Data Analytics


  • The New Face of Jetpack Stats

    Jetpack Stats is one of Automattic’s most popular offerings, providing analytics for over 14 million users. Read and find out what we’ve done to modernize Jetpack Stats this year!

  • How to Organize a Data Book Club at Work

    Why a Book Club? Automattic has a creed that informs everything we do. And the very first part of the creed is “I will never stop learning”.  The first and most important line of the creed means that you’re never finished. There is always more to learn. Your list of unread books is always going to…

  • The Data Docs: A WordPress based Data Discoverability Tool

    The Data Docs is Automattic’s new home made data discoverability solution. It collects and publishes our datasets’ metadata to Wordpress so it is accessible and searchable by our users. Here we describe the idea from its conception and explain how it works.

  • How to profit from an Analytics Skill Matrix

    These job postings usually arise due to a problem of inaccurate needs assessments, resulting in a delayed and complex hiring process Javier Andrés Tiniaco Leyba – Tumblr Data Science Analytics Team Lead at Automattic The Analytics Skill Matrix is a tool we use in Data teams throughout Automattic. It developed from our interest in creating…

  • Challenge Hiring Assumptions with Data

    We use experiments to model reality (sometimes to create alternative realities as in A/B experiments), to understand reality, and ultimately, to make decisions moving us ever closer to our goals. Improving iteratively, we learn not only from successful experiments but also from failed attempts. Experiments are important because they provide us with measurements. And measurements…