Data Analytics


  • ExPlat: Automattic’s Experimentation Platform

    Over the past 18 months, the Decision Science team has been building the Experimentation Platform (ExPlat): a tool to help our colleagues run experiments to improve customer experiences, inform product decisions, and quantify the impact of newly released features on many of Automattic’s products such as WordPress.com, Jetpack, Akismet, and more. In this multi‑part series, we…

  • SQL — a Common Language for the Whole Data Team

    Today, I wanted to share how we’ve empowered colleagues outside the data engineering team to write their own data transformations by overcoming coding language barriers. Within our Data team, there are several specializations: Data Analysts create dashboards and analyze data for business leads and product teams across the company. Data Scientists apply machine learning technology at…

  • Looker NYC Meetup

    Like any company, Automattic is constantly on a journey to get better: sometimes we have the good fortune of finding improvement in leaps and bounds, but most of the time, we move slowly, we make small changes, finding iterative wins and moving down the to‑do list.  I think probably this is how most progress happens:…

  • Do New Year’s Resolutions Work? Data Suggests They Do!

    Do blogs started as New Year’s resolutions have staying power? Boris investigates.

  • Doing the Math on Key Words and Top Level Domains

    Boris Gorelike does some analysis on the keywords associated with top level domains.