Data Analytics

Joakim Navarro

The Data Docs: A WordPress based Data Discoverability Tool

The Data Docs is Automattic’s new home made data discoverability solution. It collects and publishes our datasets’ metadata to Wordpress so it is accessible and searchable by our users. Here we describe the idea from its conception and explain how it works.
Javier Tiniaco Leyba

How to profit from an Analytics Skill Matrix

These job postings usually arise due to a problem of inaccurate needs assessments, resulting in a delayed and complex hiring process Javier Andrés Tiniaco Leyba – Tumblr Data Science Analytics Team Lead at Automattic The Analytics Skill Matrix is a tool we use in Data teams throughout Automattic. It developed from our interest in creating…
Raúl Antón Cuadrado

Challenge Hiring Assumptions with Data

We use experiments to model reality (sometimes to create alternative realities as in A/B experiments), to understand reality, and ultimately, to make decisions moving us ever closer to our goals. Improving iteratively, we learn not only from successful experiments but also from failed attempts. Experiments are important because they provide us with measurements. And measurements…
Aaron Yan

ExPlat: Automattic’s Experimentation Platform

Over the past 18 months, the Decision Science team has been building the Experimentation Platform (ExPlat): a tool to help our colleagues run experiments to improve customer experiences, inform product decisions, and quantify the impact of newly released features on many of Automattic’s products such as WordPress.com, Jetpack, Akismet, and more. In this multi‑part series, we…
Igor Khrol

SQL — a Common Language for the Whole Data Team

Today, I wanted to share how we’ve empowered colleagues outside the data engineering team to write their own data transformations by overcoming coding language barriers. Within our Data team, there are several specializations: Data Analysts create dashboards and analyze data for business leads and product teams across the company. Data Scientists apply machine learning technology at…